Time to get NUDE!

IT’S TIME TO GET N.U.D.E!

Not your average business catch-cry, admittedly, but then again, there’s nothing average about N.U.D.E. Marketing.

With over 50 years of marketing and business experience, N.U.D.E. can provide your business with solutions to issues ranging from improved marketing returns to increased employee productivity.

The N.U.D.E. brand came from listening carefully to what businesses constantly ask for -  solutions that are New Uncomplicated Different and Effective.  That’s what we provide. We achieve this by turning intelligence into relevance, for your business, your staff and your customers. We take a channel-neutral approach to finding solutions. After all, channel selection is only a relevant consideration once the audience has been identified, and digital delivery is not necessarily the answer to every communication task – the audience dictates the channel.

Kym McInerney has been managing director of several of Melbourne’s largest Customer Relationship Management agencies (CMC, Grey Direct & EWA) and has worked with businesses including Myer Grace Bros, Honda, Officeworks, Telstra, ANZ Bank, Integrated Packaging, Mobil, Ford, Sancella, Blood Bank, World Vision, TAC, OfficeLife, GN Netcom, McMillan Shakespeare, Roundhouse Entertainment, PROV, RACV, Heidelberg, Monash University, Reclink, Stem Cells Australia, Cenitex, GTAC and many more. His key strengths are strategic planning & facilitation, customer engagement and communications effectiveness audits, creative development and leadership/management coaching.

Kim Gasperino has extensive experience in retail and business marketing including customer segmentation, brand-building and customer communications. Kim also provides individualised programs designed to improve employee productivity. This experience has been gained over 20 years through working in and with businesses such as Target, CML corporate, Ford, Roundhouse Entertainment, EWA Australia, Cenitex, Reclink, MS Society, Ozchild, SANDS Australia and the Public Record Office of Victoria.

Services offered by N.U.D.E. Marketing:

·        Marketing effectiveness audits/review.

·        Customer segmentation analysis – strategy & development.

·        Business and Marketing Plan development.

·        New business pitch facilitation.

·        Brand and customer communications – development & execution.

·        Stakeholder/Staff communications.

·        Corporate memory documentation.

·        Leadership Coaching & process improvement facilitation for employees.

For further information or an initial 30-minute discussion on how N.U.D.E. Marketing can help your business prosper, contact Kym McInerney or Kim Gasperino on 03 9587 2404 or visit www.nudemarketing.com.au.

We look forward to helping you build your business.

"....but everyone was emailed about that!"

It never ceases to amaze us how often businesses, both large and small, can excel at communicating with their customers but fail dismally to do so with their own staff. Some appear to hold the belief that events or news will get through to their staff via osmosis or word of mouth or that once the message is sent, the receiver will automatically understand it because they "have been told". More often than not, this results in feelings of frustration or even alienation from those on whom the reputation of the brand is so heavily reliant.

If you have not recently surveyed your staff about what behaviours the business should do more of and less of to make it a better place to work at, do it now! We'll bet London to a brick that one of the, if not THE most frequently raised issue will be lack of communication. And without addressing this issue, there is a real danger that your organisation will become increasingly disjointed and there will eventually be a measurable cost of quality due to the need to communicate further about something that should have been better communicated up front.

Don't wait for something to go wrong before incorporating your staff in the process....it could save your brand unnecessary cost, adverse publicity and staff angst.