Tuesday, February 24, 2015
Sunday, February 22, 2015
Friday, February 20, 2015
If you want to know some very interesting facts and figures about the usage and impact of the various B2B and B2C social media channels and SEO, have a look at the article that I came across on the CMO Network group on Linkedin titled '100 Sales & Marketing Stats that will Blow your Mind'.
One of the key statistics that stands out to me is the increase in the number of interactions reported between an initial brand touch and a sale - it might be back to the drawing board of expectation management for many businesses that still operate on the allowable of 3 or 4 contacts.
There also appear to be many lost opportunities for gaining valuable client testimonials, largely based on the fact that most customers are not asked for them - and are yet willing to give them..
Very interesting insights here. Happy reading.
Ps. You will need to sign up to obtain the report and you can opt out of future contact - see the link below.
Thursday, February 19, 2015
Thursday, February 12, 2015
We really do get it
"...and with your home loan, you can choose from our menu of convenient, time saving services that let you get on with living the style of life you want - More Play - Less Work".
I wonder why banks do not yet use non-financial services as a means of differentiating their products from competitors? Imagine being offered a home loan that included a monthly lawn mowing service, or fortnightly house cleaning, or ironing, or garden maintenance, or dog walking or......
Banks in Australia make lots of profit. LOTS. And they have business customers that provide all of the above services. With the ever-increasing pressure on maintaining a healthy work-life balance, it would make sense that lenders look to exploit this reality. Sure, there would undoubtedly be those who cry "But we are in the financial services industry and we would be placing our Brand reputation in the hands of service providers over whom we have little control". I hear you. But I also believe that the benefits of product and brand differentiation through adopting a lifestyle-appealing product would far outweigh the "outcry" of the occasional sloppy mow or ironing effort.
Same lending product. Same interest rate. More time to live your life. - I know which lender I'd choose.