Time to get NUDE!

IT’S TIME TO GET N.U.D.E!

Not your average business catch-cry, admittedly, but then again, there’s nothing average about N.U.D.E. Marketing.

With over 50 years of marketing and business experience, N.U.D.E. can provide your business with solutions to issues ranging from improved marketing returns to increased employee productivity.

The N.U.D.E. brand came from listening carefully to what businesses constantly ask for -  solutions that are New Uncomplicated Different and Effective.  That’s what we provide. We achieve this by turning intelligence into relevance, for your business, your staff and your customers. We take a channel-neutral approach to finding solutions. After all, channel selection is only a relevant consideration once the audience has been identified, and digital delivery is not necessarily the answer to every communication task – the audience dictates the channel.

Kym McInerney has been managing director of several of Melbourne’s largest Customer Relationship Management agencies (CMC, Grey Direct & EWA) and has worked with businesses including Myer Grace Bros, Honda, Officeworks, Telstra, ANZ Bank, Integrated Packaging, Mobil, Ford, Sancella, Blood Bank, World Vision, TAC, OfficeLife, GN Netcom, McMillan Shakespeare, Roundhouse Entertainment, PROV, RACV, Heidelberg, Monash University, Reclink, Stem Cells Australia, Cenitex, GTAC and many more. His key strengths are strategic planning & facilitation, customer engagement and communications effectiveness audits, creative development and leadership/management coaching.

Kim Gasperino has extensive experience in retail and business marketing including customer segmentation, brand-building and customer communications. Kim also provides individualised programs designed to improve employee productivity. This experience has been gained over 20 years through working in and with businesses such as Target, CML corporate, Ford, Roundhouse Entertainment, EWA Australia, Cenitex, Reclink, MS Society, Ozchild, SANDS Australia and the Public Record Office of Victoria.

Services offered by N.U.D.E. Marketing:

·        Marketing effectiveness audits/review.

·        Customer segmentation analysis – strategy & development.

·        Business and Marketing Plan development.

·        New business pitch facilitation.

·        Brand and customer communications – development & execution.

·        Stakeholder/Staff communications.

·        Corporate memory documentation.

·        Leadership Coaching & process improvement facilitation for employees.

For further information or an initial 30-minute discussion on how N.U.D.E. Marketing can help your business prosper, contact Kym McInerney or Kim Gasperino on 03 9587 2404 or visit www.nudemarketing.com.au.

We look forward to helping you build your business.

B2B, B2C social media insights

If you want to know some very interesting facts and figures about the usage and impact of the various B2B and B2C social media channels and SEO, have a look at the article that I came across on the CMO Network group on Linkedin titled '100 Sales & Marketing Stats that will Blow your Mind'.

One of the key statistics that stands out to me is the increase in the number of interactions reported between an initial brand touch and a sale - it might be back to the drawing board of expectation management for many businesses that still operate on the allowable of 3 or 4 contacts. 

There also appear to be many lost opportunities for gaining valuable client testimonials, largely based on the fact that most customers are not asked for them - and are yet willing to give them..

Very interesting insights here. Happy reading.

Ps. You will need to sign up to obtain the report and you can opt out of future contact - see the link below.

http://www.linkedin.com/redirect?url=http%3A%2F%2Fokt%2Eto%2Fe7V9tV&urlhash=1i4p

So there's no better way. Are you sure?

While there is always a fair degree of consensus that the marketing offer your business makes is right on the money with your selected target market, how can you be absolutely sure that the message will achieve the desired behavioural action? Or that a slight change in language or offer won't elicit a better response?

You can't. And that is why there is always a role for testing in marketing.

The use of variable message streaming in marketing remains as important now as it has ever been. Particularly with the electronic message delivery options, which allow for relatively inexpensive content changes to be made, and rapid tracking and effectiveness measurement. The art of the 'control' and test groups has long been the domain of direct marketing practitioners, with offer/language/creative variables applied as part of the continuous improvement and learning method of CRM. But it appears to have become underutilised or perhaps undervalued as a tactic of late.

One variable only is critical.

All businesses and their marketing resources should be incorporating testing into most marketing campaigns, if for no other reason than to increase objectivity and continue to learn more precisely what resonates best with customers or prospects.

As a simple example, we found that direct mail signed off by a local store manager pulled a greater response than the same creative package signed off by the retail chain's National Marketing Manager. Now admittedly, this did involve additional costs and work in compiling and streaming 15 variables (the signatures/titles and contact details of the local store managers), but the cost was far outweighed by the lift in response and the retail chain learned a valuable lesson about 'localising' offers.

Remember, for testing to be robust, there should only ever be one variable between the control group and the test cell(s).

If you aren't incorporating testing into much of your marketing, you risk missing out on increased responses that could make the difference between making a loss or breaking even versus generating profit. There is no 'magic bullet'. There are no guarantees that the way you decide to tell your story is the best way.

Testing is and will always be a sound method of ensuring you don't lump all of your eggs into one basket, and it plays an important role in ensuring you gain valuable customer insight before committing large sums of money into a message that won't perform as well as you have planned.

Long live 'test & control'!